Monday, April 16, 2012

Using those Communication Skills: One Press Release at a Time!


The COMMference: A Night Celebrating Communication Department Student Successes

It’s spring and time again for Communication students at Truman State University to showcase another year of their successes.
This Saturday’s event—now called The COMMference—kicks off at 6 p.m. in the Alumni Room of the Student Union Building and features an extended alumni panel to talk about jobs and graduate school. Also included are a crop of current students who will review projects they completed in various Communication courses during the past year.
These range from a presentation on Internet regulations, the 2012 political campaigns, and photography captured during the 2012 Iowa caucuses. More than a dozen Communication students, along with members of the co-curricular student media, traveled to Iowa in January to do reporting, but also to complete research that began in a political communication course during the fall semester.
Event organizers, Communication seniors Sara Kluba and Carrie Nelson, said the event’s focus enables students new to the discipline to see what the more senior students have accomplished in courses such as Publication Design, Advertising, and Rhetorical Criticism, among others. They also get to interact with former Communication students who are now working in the fields they want to pursue in the future.
“We’re using the skills that we’ve learned in many of our classes,” said Kluba. “We want to show others what they can learn too and how it can be applied in the future.”
This year’s alumni panel is comprised of five speakers who represent the variety of occupations open to Communication majors and minors, including a public relations account executive, a magazine editor, a television director, a communications coordinator, and a broadcast news producer.
Representatives from the department’s co-curricular student media (Index, Detours Magazine, News36, and KTRM—the Edge) will be available to talk about on-campus opportunities, including positions as writers, editors, photographers, videographers, broadcast anchors, and radio DJs. Other department-related groups—also co-sponsors of the event—will also be on hand to talk about their activities, including the pre-professional Advertising and Public Relations organization, Forensics and the discipline’s honor society, Lambda Pi Eta.
Organizers Kluba and Nelson said they’re using the full range of their communication skills to pull off this event. They even invited their classmates to get involved and show off their communication skills as well. Through a social media campaign, including a Facebook page called “YOUR name here,” they offered their fellow Communication students an incentive if they could invent a fresh, inventive name for the event. Senior Teresa Bradley came up with The COMMference and earned herself a gift certificate to La Pachanga.
            “By using many different forms of social media including Facebook, Twitter and a blog, we’ve reached a wider audience than with using only traditional media,” said Nelson.
Kluba and Nelson, both experienced event planners and active in many clubs within Communication and across campus, launched a blog so students interested in event-planning, social media and design could follow their progress. They also hired Twitter “volunteers” to help spread the word, as well as to record and upload video clips of their classmates talking about their favorite Communication "memory" while at Truman, and to describe what they hope to do with their educations after graduation.
            Kluba said she is especially interested in a professional career as an event planner, and enjoys the hectic pace that accompanies making arrangements, scheduling tasks, and meeting with the many people who are needed to make events run smoothly.
“There are a lot of little things that many do not think of that go into event planning,” said Kluba. “It is a great feeling to know that what you are doing is all going to culminate into something great.”
In contrast, Nelson says she gravitates toward the creative end, spending her time designing promotional elements, including posters, flyers, and other promotional tools such as Facebook pages and websites.
            “Working on all aspects of a campaign from the logo to the advertising is a really rewarding and challenging experience,” said Nelson.
            The event was first launched in spring 2011 by seniors Kelly Fox and Amanda Goeser, who said they hoped to see this event continue to grow.
            “We wanted to do the event because communication students put a lot of time and effort into projects, but no one get to see the fruit of their labor,” said Fox, who now is attending Washington University as a graduate student.  
            Kluba and Nelson said they hope the event will bring excitement to learning about the Communication major and what it offers students both during and after their time at Truman.

--30--

No comments:

Post a Comment